Built for brands and labels that refuse to look forgettable.

Wordmark

GC Gatuzo was chosen for two reasons: the way its density sits against DM Sans at contrasting scales, and the groovy, near-stencil quality of its letterforms that gives the wordmark personality without shouting. The red full stop was intentional from the start, the only chromatic element in an otherwise monochrome lockup, functioning less as punctuation and more as a stamp.

Typography

GC Gatuzo handles display: headlines, the wordmark, anywhere the brand needs to speak first. DM Sans handles everything else. The pairing is a division of labor: one face carries voice, the other carries legibility. They don't compete because they were never meant to operate at the same size.

Brandmark

The process went through two dead ends before landing. An obsidian shard read too much like crystal. An O+S interlock came out generic. The breakthrough was simpler: extract the "O" and the red period already living in the wordmark, rebuild them as concentric rings, and enclose the result in a rectangle referencing an artist's canvas. The brandmark shares literal geometry with the wordmark rather than just a stylistic resemblance.

Color Palette

Three values: Obsidian Black, Raw White, and Ignite Red. Red was a deliberate choice. On a black and white canvas, it's the only hue that demands attention without needing support. It's used exclusively at emphasis points so every instance of it lands as a fixed focal point rather than decoration.